Join us on WEDNESDAY 13th of April
2016 at the FANZ After 4 event.
Handling Disputes in the Media
The media love bad news about big brands, and franchises are more vulnerable than most. A dispute with
a franchisee can quickly go public and when it does, the franchisee will always be seen as the little
guy no matter whether they're in the right or not. Then there are staff issues, where one franchisee's
actions can damage the whole brand. What can you do?
In this presentation, Franchise New Zealand
publisher Simon Lord looks at examples of bad news stories from New Zealand and overseas and shares some
of the lessons learned.
About Simon:
Simon Lord has over 30 years' experience in franchising, beginning
in the 1980's with quick-printing franchise Kwik Kopy in the UK. During his 3 years there, he saw the
chain grow from 30 to over 100 stores and realised the strength of franchising as a concept. He then became
marketing manager for the Wimpy hamburger chain, which operated over 400 fast food restaurants in the
UK, and was responsible for strategies to compete successfully with McDonald's.
Simon is publisher
and editor of Franchise New Zealand, the country's only dedicated franchise media, which he founded in
1992. He was a founding board member of the Franchise Association of New Zealand and served as Chairman
from 2003-2005.
Date: Wednesday 13 April 2016
Start: 4.30pm
Venue: ASB Cube,
Viaduct, Auckland
$50 members ($41.58 for member
buddy)
$75.55 non-members.
Our AFTER
4 events are an excellent way to network and meet new contacts.
Click
here
for express registration
Click here
to register online
Thank you to our sponsor:
